Nothing says madness like --- a penguin?!?!?
Last year, Mr. Kotter rewrote his 1996 book about organizational change, “Leading Change,” for a new generation of business readers. But this time, he recast it as a fable about a talking penguin named Fred who mobilizes the entire penguin colony against the threat of its melting iceberg.
"“Iceberg” is also part of a growing number of business best sellers that try to explain management or economic ideas in simpler, more reader-friendly language."
“Penguins are so friendly and unthreatening,” said Sally Richardson, president of the trade division at St. Martin’s Press, Iceberg’s publisher. “It’s a very unscary way to approach the scary subject of change.”
NO KIDDING. Der Rest ["Book Brings Penguins Into Boardrooms" NYT] hier
"“Iceberg” is also part of a growing number of business best sellers that try to explain management or economic ideas in simpler, more reader-friendly language."
“Penguins are so friendly and unthreatening,” said Sally Richardson, president of the trade division at St. Martin’s Press, Iceberg’s publisher. “It’s a very unscary way to approach the scary subject of change.”
NO KIDDING. Der Rest ["Book Brings Penguins Into Boardrooms" NYT] hier
syro0 - Mon, 16.07.2007, 21:36